The People Behind the Air Club

Who decided we need an Air Club?

“It is now taking me 9 to 20 hours to get from the San Francisco Bay Area to Sun Valley. The number of canceled or delayed flights adds to that lost time,” frets Noman H. Nie.  “Can’t do a business or pleasure trip to the Wood River Valley in fewer than two days or maybe three. No economy can thrive without a more reasonable air service.” And so Norman Nie found himself trying to solve this problem. The Air Club is his invention.

Norman and his family have had a home in Sun Valley for 20 years and supported numerous community organizations.  The Elevation Air Club arose out of his passionate and personal mission to help transform air service to our small resort community, supporting businesses and our many special events while delivering happy travelers in the process.

New Ownership

Embark Aviation, an airline management and strategy firm announced that it has created a new, wholly owned subsidiary Embark Air Club, Inc. and acquired Sun Valley Air Club and Telluride Air Club from Mountain Aviation, Inc. These two Air Clubs have specialized in providing dedicated, private aviation services to both Sun Valley, Idaho and Telluride, Colorado from a wide range of Western gateways, including Seattle; LA/Orange County, California; Oakland; Dallas; and Denver. Mountain Aviation will continue to operate Air Club flights.

Club Leadership


Tim Sieber

Managing Director

Tim will be managing the day-to-day operations of Embark Air Club. Tim has over 25 years of leadership experience with regional and start-up airlines, and as a consultant with extensive engagements in business and general aviation.


Stephanie Rice

Director, Member Relations

Stephanie will manage the Member Experience and Sales for Embark Air Club. Stephanie comes to us with more than 30 years in the marketing and hospitality industry with over a decade working in private jet charter aviation in Florida, the Northeast and Sun Valley.